There is a particular kind of afternoon we kept looking for and never quite finding: linen shirts drying in the sun after a round, a pale ale going warm in the clubhouse because nobody was in a hurry to leave. The photographs exist. The world they came from mostly does not, not the way it once did.

We are four friends who noticed the same thing at roughly the same time, on roughly the same fairways. Golf clothing had split into two camps: the technical and the loud, performance fabric on one side, oversized logos on the other. Neither had much to do with why any of us actually loved the game, which was never about performance metrics or being noticed.

So we started making the clothes we wanted to wear ourselves. Natural fabric. A crest small enough that you would need to be standing close to read it. Cuts that assume you will still want to wear the shirt in five years, not five months.

Wexford & Hale is not a revival of anything real. There was no family estate, no grandfather's tailoring house. We built the world from scratch, out of the parts of it we admired most, because the alternative was to keep waiting for someone else to.

For the game, not the gallery.